Crumbl, a dessert empire that began in 2017 in Logan, Utah, has transformed the way we enjoy sweets. Founded by cousins Sawyer Hemsley and Jason McGowan, Crumbl started with a simple mission: to create the perfect chocolate chip cookie.
Today, with over 1,000 locations across the United States and Canada, Crumbl is celebrated for its innovative approach to desserts, particularly its Limited Time Offers (LTOs). These weekly rotating flavors, which include cookies, cakes, and cheesecakes, keep customers eagerly anticipating the next menu drop.
This article explores Crumbl’s history, the significance of its LTOs, and a detailed look at the latest cakes and desserts for the week of July 3-8, 2025, including customer feedback and answers to frequently asked questions.
Understanding Crumbl’s Limited Time Offers (LTOs)
Crumbl’s LTOs are special desserts introduced for a limited period, typically one week, as part of the company’s rotating menu. Unlike the staple Milk Chocolate Chip cookie, which is always available, LTOs feature innovative flavors and formats, ranging from cookies to cakes and cheesecakes.
This strategy keeps the menu dynamic, encourages repeat visits, and allows Crumbl to experiment with new recipes. The company announces the upcoming week’s menu on Sunday nights via social media, creating anticipation among its millions of followers (Crumbl X Post).
LTOs are not just about variety; they’re a marketing powerhouse. By offering exclusive desserts, Crumbl creates a sense of urgency, prompting customers to visit before their favorite flavors disappear.
The company also uses customer feedback to refine its offerings, occasionally bringing back popular LTOs during “Customer Pick” weeks.
July to August 2025 Crumbl LTO (Updated)
| Week | Flavor | Description |
|---|---|---|
| June 30 – July 5, 2025 | Semi-Sweet Chocolate Chunk Cookie | A thick, warm cookie loaded with semi-sweet chocolate chunks, crispy on the edges and gooey in the center. |
| June 30 – July 5, 2025 | S’mores Brownie (NCD) | A rich brownie cookie topped with toasted marshmallow, milk chocolate drizzle, and graham cracker crumbs, mimicking a campfire s’more. |
| June 30 – July 5, 2025 | Patriotic M&M’S® Cookie | A soft, chewy cookie packed with red, white, and blue M&M’S® and semi-sweet chocolate chips, offering a festive twist. |
| June 30 – July 5, 2025 | Strawberry Shortcake (NCD) | A buttery cookie topped with fluffy whipped cream frosting, fresh strawberry jam, and shortbread streusel, inspired by the classic dessert. |
| June 30 – July 5, 2025 | Caramel Apple Cookie | A cinnamon apple cookie topped with caramel cream cheese frosting, chopped apples, caramel, and house-made streusel. |
| June 30 – July 5, 2025 | Patriotic Birthday Cake Cookie | A cake batter cookie topped with smooth cake batter frosting and red, white, and blue sprinkles. |
| June 30 – July 5, 2025 | Cornbread Cookie | A warm cornbread cookie smothered with honey butter glaze, topped with thick honey buttercream frosting and a drizzle of honey. |
| July 6 – July 12, 2025 | To be announced | Crumbl announces new flavors every Sunday at 8 PM EST. Check their website, app, or social media (Instagram, TikTok, etc.) for the latest menu. |
| July 13 – July 19, 2025 | To be announced | Crumbl announces new flavors every Sunday at 8 PM EST. Check their website, app, or social media for updates. |
| July 20 – July 26, 2025 | To be announced | Crumbl announces new flavors every Sunday at 8 PM EST. Check their website, app, or social media for updates. |
| July 27 – August 2, 2025 | To be announced | Crumbl announces new flavors every Sunday at 8 PM EST. Check their website, app, or social media for updates, especially for potential Shark Week-themed cookies like Sugar Cookie Shark. |
Latest Cakes and Desserts: July 1-8, 2025
Chocolate Cheesecake
- Description: The Chocolate Cheesecake is a decadent dessert featuring a rich chocolate cheesecake filling baked on a cookies & cream crust. It’s topped with decorative dollops of chocolate whipped cream, a pool of chocolate ganache, and chocolate curls, making it as visually stunning as it is delicious (Crumbl Website).
- Customer Feedback:
- A Reddit user rated it 8/10, praising its non-sour taste and similarity to the Nutella Cheesecake, which they also loved (Reddit Review).
- Another customer, not typically a cheesecake fan, described it as “so good” and said it “slapped,” indicating it exceeded expectations (Reddit Post).
- In a comparison with the Chocolate Hazelnut Cheesecake, a user noted that the Chocolate Cheesecake has a subtler tanginess and a less sweet profile, with a hint of bitterness from the chocolate, making it appealing to those who prefer balanced flavors (Reddit Comparison).
Lemon Cake
- Description: The Lemon Cake is a double-layered tender lemon cake, stacked with lemon curd and lemon cream cheese frosting, garnished with a fresh lemon slice for a vibrant presentation (Crumbl Website).
- Customer Feedback:
- A Reddit user called it “amazing” and expressed interest in recreating it at home, highlighting its appeal (Reddit Post).
- Another review on Crumbl’s platform praised its “awesome texture” and “perfect amount of lemon flavor,” though some noted the lemon slice garnish can make the cake slightly wet (Crumbl Review).
- A Reddit review gave it a 6/10, appreciating the refreshing lemon curd and frosting but criticizing the cake’s airy, crumbly texture, which felt dry despite being soaked in milk (Reddit Review).
Other Notable LTOs
- Benson Boone’s Moonbeam Ice Cream Cookie: A chilled chocolate cookie with cookies & cream pieces, topped with lemon, berry, and marshmallow flavors.
- Confetti Cake Cookie: A sugar cookie with confetti sprinkles and pink vanilla cream cheese frosting.
- Raspberry Butter Cake Cookie: A butter cake cookie with raspberry topping and white buttercream.
- SNICKERS® Peanut Butter Cookie: A peanut butter cookie with SNICKERS® pieces, caramel buttercream, and milk chocolate drizzle.
- Milk Chocolate Chip Cookie: A staple offering, always available (Crumbl X Post).
How Are These Desserts Made?
- A cookies & cream crust is prepared and baked.
- A chocolate cheesecake filling is poured over the crust and baked until set.
- The cheesecake is decorated with chocolate whipped cream, ganache, and chocolate curls for a luxurious finish.
For the Lemon Cake:
- Two layers of lemon-flavored cake are baked, likely using fresh lemon juice and zest for flavor.
- Lemon curd is prepared and spread between the layers.
- The cake is frosted with lemon cream cheese frosting and garnished with a fresh lemon slice.
These processes reflect Crumbl’s commitment to quality and presentation, ensuring each dessert is both delicious and visually appealing.
Customer Reviews and Feedback
Customer feedback is a vital part of Crumbl’s success, providing insights into what works and what doesn’t. The Chocolate Cheesecake has been well-received, with customers appreciating its rich yet balanced flavor. The absence of a sour taste, often a critique of traditional cheesecakes, makes it accessible to a broader audience. The Lemon Cake has also garnered praise for its refreshing flavor and moist texture, though some customers have noted the cake’s crumbly texture as a drawback. These reviews, gathered from platforms like Reddit and Crumbl’s own app, highlight the popularity of these LTOs and their ability to satisfy diverse palates.
Importance of LTOs for Crumbl
- Customer Engagement: Weekly menu changes keep customers excited and encourage frequent visits to try new flavors.
- Innovation: LTOs allow Crumbl to experiment with new recipes, such as cakes and cheesecakes, expanding beyond their cookie-centric origins.
- Social Media Buzz: Menu announcements on platforms like X and Instagram generate viral excitement, with customers sharing reviews and photos (Delish Article).
- Repeat Business: The limited availability of LTOs creates urgency, prompting customers to visit before their favorite desserts are gone.
Previous LTO Cakes and Desserts
- Tres Leches Cake (May 2025): A vanilla cake soaked in tres leches sauce, topped with whipped cream and cinnamon, available in standard and shareable sizes (Delish Review).
- Cookies & Cream Pie (June 202 Chilled pie with a cookies and cream crust, filled with cookies and cream filling, topped with whipped cream and cookie crumbs (The Impulsive Buy).
- S’mores Cake (January 13-18, 2025): A new offering that combined graham cracker, chocolate, and marshmallow flavors (Crumbl X Post).
- Berry Trifle Cake Cup (June 16-21, 2025): A layered dessert with cake, fruit, and cream (Crumbl X Post).
Role of Social Media in Crumbl’s Success
Crumbl’s social media presence is a driving force behind its popularity. With over 2.8 million likes on Facebook and a strong following on X, Crumbl uses platforms to announce weekly menus, share customer reviews, and engage with fans (Crumbl Facebook).
The weekly menu drops, often posted on Sunday nights, create a sense of community as customers discuss their favorite flavors and share their experiences. This social media strategy has been instrumental in turning Crumbl into a cultural phenomenon.
Frequently Asked Questions
- What is an LTO at Crumbl?
LTO stands for Limited Time Offer, referring to special desserts available for a short period, typically one week, as part of Crumbl’s rotating menu. - How often does Crumbl change its menu?
Crumbl updates its menu weekly, introducing new flavors while retaining staples like the Milk Chocolate Chip cookie. - Can I find out what next week’s flavors will be?
Yes, Crumbl announces the upcoming week’s menu on Sunday nights via social media platforms like X and Instagram. - Are LTOs available at all Crumbl locations?
Yes, the weekly menu, including LTOs, is consistent across all Crumbl locations in the United States and Canada. - Can I request a specific flavor to be brought back?
Crumbl occasionally holds “Customer Pick” weeks, where fan-favorite flavors are brought back based on customer votes. - Are non-cookie desserts, like cakes, part of the weekly rotation?
Yes, Crumbl includes non-cookie desserts, such as cakes and cheesecakes, in its weekly menu, offering variety to customers.
Conclusion
Crumbl’s Limited Time Offers, particularly the Chocolate Cheesecake and Lemon Cake for the week of July 3-8, 2025, exemplify the company’s commitment to innovation and quality. These desserts, with their rich flavors and appealing presentations, have garnered positive reviews from customers, reinforcing Crumbl’s position as a leader in the dessert industry.
By leveraging social media, weekly menu changes, and customer feedback, Crumbl continues to captivate dessert lovers worldwide. Whether you’re craving a decadent cheesecake or a refreshing lemon cake, Crumbl’s LTOs offer a delightful experience that brings friends and family together over the best desserts in the world.