Crumbl Cookies has become a dessert sensation since its founding in 2017, captivating cookie lovers with its oversized, gourmet treats and ever-changing weekly menu.
With over 1,000 locations across the United States and Canada as of 2025, Crumbl’s popularity is fueled by its innovative flavors, eye-catching pink packaging, and a strong social media presence that boasts millions of followers on platforms like TikTok and Instagram.
At the heart of Crumbl’s customer engagement strategy is its rewards program, which offers a variety of perks, including the highly anticipated Birthday Reward—a free cookie voucher for your special day.
This 3000-word guide explores everything you need to know about the Crumbl Cookies Birthday Reward, from how to sign up and redeem it to customer experiences and common pitfalls.
Whether you’re a loyal Crumbl fan or a curious newcomer, this article will help you make the most of this sweet deal, complete with six frequently asked questions to address all your concerns.
The Rise of Crumbl Cookies: A Brief History
Crumbl Cookies was founded in 2017 by cousins Jason McGowan and Sawyer Hemsley in Logan, Utah. What began as a small cookie shop with a single offering—the now-iconic milk chocolate chip cookie—quickly grew into a nationwide phenomenon. By August 2024, Crumbl had expanded to 1,071 stores, with plans to open nearly 100 more in 2025, solidifying its status as one of the fastest-growing dessert chains in history (USA Today).
The brand’s success can be attributed to several factors. First, Crumbl’s weekly rotating menu, featuring six unique flavors chosen from a library of over 200, keeps customers excited and engaged. Favorites like the chilled pink sugar cookie and creative offerings like the raspberry cheesecake cookie have become social media stars, with TikTok videos showcasing “cookie pulls” garnering millions of views.
Second, Crumbl’s distinctive pink packaging, designed in 2018 by Hemsley and his college classmates, has become a symbol of the brand’s shareable, Instagram-worthy experience. Finally, Crumbl’s tech-driven approach, including self-serve kiosks, curbside pickup, and a robust digital loyalty program, has made it a leader in the dessert industry.
This combination of quality, innovation, and social media savvy has made Crumbl a cultural phenomenon, and the Birthday Reward is a key part of its strategy to keep customers coming back.
Understanding the Crumbl Rewards Program
The Crumbl Rewards program is designed to reward loyal customers with points, or “Crumbs,” that can be redeemed for free cookies, discounts, and exclusive perks. Here’s a detailed look at how it works:
Earning Crumbs
| Status | Crumbs per $1 Spent | Requirement (Crumbs Earned in 2024) |
|---|---|---|
| Bronze | 10 | Default (no minimum) |
| Silver | 11 | 500 |
| Gold | 12 | 1,500 |
| Pink | 13 | 2,500 |
Status Levels and Perks
- Bronze: The entry-level tier, providing access to exclusive offers and notifications about new flavors.
- Silver: Requires 500 Crumbs in 2024. Perks include the Birthday Reward (a Free Single voucher) and the ability to vote for local store menu flavors every third Wednesday via the Crumbl App.
- Gold: Requires 1,500 Crumbs. Offers free bows and stickers on gift boxes and early access to the Weekly Drop Video.
- Pink: Requires 2,500 Crumbs. Includes 5% off pre-orders placed on Sundays between 12-6 PM MST.
How to Join
To join the rewards program, download the Crumbl App from the App Store or Google Play or sign up via the Crumbl website. Once enrolled, you can track your Crumbs, view your status, and manage your account, including adding your birthday for the Birthday Reward.
The rewards program is a cornerstone of Crumbl’s customer loyalty strategy, and the Birthday Reward is one of its most popular features, offering a personal touch that resonates with fans.
The Crumbl Cookies Birthday Reward: How It Works
What You Get
The Birthday Reward is a Free Single voucher, which allows you to choose any cookie from the weekly rotating menu. With flavors ranging from classics like milk chocolate chip to innovative options like lemon cake or Snickers-loaded peanut butter cookies, the voucher ensures you can pick a treat that suits your taste.
Eligibility Requirements
To qualify for the Birthday Reward, you must meet two key requirements:
- Silver Status: You need to earn 500 Crumbs in 2024 to reach Silver status. This change, introduced in recent years, means that only more frequent customers are eligible, unlike earlier versions of the program where all members could receive the reward (Reddit).
- Register 48 Hours in Advance: You must enter your birthday in your Crumbl account at least 48 hours before your birthday. This can be done via the Crumbl App or website under your account profile.
How to Redeem
Once eligible, you’ll receive your Free Single voucher on or around your birthday. The voucher is typically found in the “Vouchers” section of the Crumbl App (under “More” > “My Account”) or sent via email. To redeem it:
- In-Store: Present the voucher at any Crumbl location. No ID is required, making the process straightforward (Reddit).
- Online: Use the voucher code when placing an order through the Crumbl App or website for pickup or delivery.
Important Notes
- Single Cookie Only: The voucher is for one cookie and cannot be combined with other offers or included in a multi-cookie box.
- Technical Issues: Some customers have experienced delays in receiving their voucher or not receiving it at all due to technical glitches or failure to meet the 48-hour registration rule.
- Customer Service: If you don’t receive your voucher, contacting Crumbl’s customer service often results in a replacement voucher, sometimes with no expiration date or a one-year validity (Reddit).
The Birthday Reward is a simple yet effective way to make customers feel special, aligning with Crumbl’s mission to create meaningful moments through its desserts.
Customer Experiences: The Good, the Bad, and the Sweet
The Birthday Reward has been a hit with many Crumbl customers,
Positive Experiences
For many, the Birthday Reward is a highlight of their Crumbl experience. One customer shared on X, “I got my birthday cookie, and it was the perfect way to start my day! The strawberry cheesecake was amazing!” (Reddit). The ability to choose from the weekly menu adds excitement, as customers can try a new flavor or stick with a favorite. The reward also reinforces Crumbl’s brand promise of creating shareable, memorable moments, as many customers post about their free cookie on social media, further boosting the brand’s visibility.
Common Challenges
- Late Registration: Customers who sign up less than 48 hours before their birthday often don’t receive the voucher. One user noted, “I signed up on April 10, and my birthday was April 11. No cookie for me!” (Reddit).
- Silver Status Requirement: The shift to requiring Silver status has disappointed some occasional customers. An X post lamented, “I was so excited for my birthday cookie, but I’m only at 300 Crumbs. Such a bummer!” (Reddit).
- Voucher Delays or Non-Delivery: Some customers report delays of 2-3 days or even a week before the voucher appears, while others never receive it due to technical issues or not opting into emails.
- Expiration Issues: The voucher’s “use by” date can catch customers off guard. One user shared, “I tried to use my voucher on January 7, but it was gone!” (Reddit).
Solutions and Workarounds
- Contacting Support: Reaching out via the Crumbl website or app often results in a replacement voucher. One user said, “Customer service sent me a digital voucher right away, no expiration!” (Reddit).
- Visiting a Store: Some stores allow customers to redeem the reward by showing ID and explaining the issue, though this depends on the location’s policies.
- Checking the App: The voucher may appear in the app’s “Vouchers” section rather than via email, so always check there first.
Why the Birthday Reward Matters
Personalization
By tying the reward to a customer’s birthday, Crumbl creates a personal connection that feels tailored and special. Receiving a free cookie on your birthday feels like a gift from a friend, not just a corporate promotion.
Encourages Engagement
The Silver status requirement ensures that customers are actively engaging with the brand, whether through frequent visits or larger orders. This drives repeat business and fosters a sense of community among rewards members.
Social Media Amplification
The Birthday Reward often sparks social media buzz, with customers sharing their free cookie experiences on platforms like TikTok and Instagram. This organic engagement amplifies Crumbl’s reach and attracts new customers.
Memorable Experiences
Crumbl’s mission is to “bring friends and family together over the best desserts in the world” (Crumbl Cookies). The Birthday Reward aligns with this goal by creating a shareable moment that customers associate with joy and celebration.
In a competitive dessert market, these elements make the Birthday Reward a powerful tool for building lasting customer relationships.
Frequently Asked Questions
- How do I sign up for the Birthday Reward at Crumbl Cookies?
- Download the Crumbl App or visit the Crumbl website to join the rewards program. Add your birthday to your account profile at least 48 hours before your birthday to ensure eligibility.
- What are the requirements to receive the Birthday Reward?
- You must be a Silver member (500 Crumbs earned in 2024) and register your birthday at least 48 hours in advance. You also need to opt-in to receive emails from Crumbl.
- Why didn’t I receive my Birthday Reward?
- Common reasons include registering too late, not reaching Silver status, or technical issues with email or app delivery. Contact Crumbl customer service for assistance, or check the “Vouchers” section in the app.
- Can I use my Birthday Reward voucher at any Crumbl location?
- Yes, the voucher is valid at any Crumbl location for in-store or online orders (pickup or delivery).
- Is there an expiration date for the Birthday Reward voucher?
- Yes, the voucher has a “use by” date, which varies. Check the app or email for the exact date and redeem it promptly.
- Do I need to be a certain rewards tier to get the Birthday Reward?
- Yes, you must be at least a Silver member, requiring 500 Crumbs earned in 2024.
Conclusion
The Crumbl Cookies Birthday Reward is a delightful perk that embodies the brand’s commitment to creating joyful, shareable moments. From its humble beginnings in a Logan, Utah, cookie shop to its status as a dessert empire with over 1,000 locations, Crumbl has mastered the art of combining quality, innovation, and customer engagement.
The Birthday Reward, offering a free cookie to Silver-tier members, is a perfect example of this, providing a personal touch that makes customers feel valued on their special day.
Despite some challenges, such as the Silver status requirement or occasional voucher delays, the reward remains a coveted benefit that encourages loyalty and sparks social media excitement.
By understanding the program’s rules—signing up early, earning enough Crumbs, and checking for vouchers—you can ensure a seamless experience. Whether you’re indulging in a classic milk chocolate chip cookie or trying a bold new flavor, the Birthday Reward is a sweet way to celebrate with Crumbl.
Ready to enjoy your free birthday cookie? Join the Crumbl Rewards program today, start earning Crumbs, and make your next birthday a little tastier with Crumbl Cookies.