Crumbl Cookies has captured the hearts of dessert lovers across the United States and Canada with its innovative approach to baking. Founded in 2017 by cousins Sawyer Hemsley and Jason McGowan in Logan, Utah, Crumbl started with a quest to perfect the milk chocolate chip cookie.
Today, it boasts over 1,071 locations and a rotating menu of more than 170 unique flavors, announced weekly to keep fans eagerly anticipating the next drop (Crumbl Cookies).
Crumbl Cookies: A Brief History
Crumbl’s journey began with a focus on quality and creativity. Founders Hemsley and McGowan used A/B testing to refine their signature milk chocolate chip cookie, which remains a staple on the menu. The open-concept kitchen design allows customers to watch their cookies being mixed, balled, and baked, adding to the brand’s appeal.
Crumbl’s social media presence, with over 2.8 million likes on Facebook alone, has fueled its growth, making weekly flavor announcements a highly anticipated event (Crumbl Cookies Facebook). The company’s commitment to fresh, gourmet desserts and a constantly evolving menu keeps customers returning for new experiences.
What Are Crumbl Cookie Spoilers?
In the context of Crumbl Cookies, “spoilers” are unofficial previews of upcoming weekly flavors, often shared by fans or insiders on platforms like Reddit, TikTok, or dedicated websites.
These spoilers generate excitement but can sometimes lead to changes in the lineup if leaked too early, as noted by co-founder Sawyer Hemsley (Crumbl Spoilers June 2025). Since it’s currently June 2025, official July 2025 flavors are not yet confirmed, but spoilers provide a glimpse into what fans can expect.
July 2025 Flavor Lineup
Based on information from fan-run sources, the following is the anticipated Crumbl Cookie flavor lineup for July 2025. Note that these are subject to change, as Crumbl may adjust flavors if spoilers are leaked prematurely.
Week of June 30 – July 5, 2025
This week aligns with Independence Day, featuring patriotic and summer-inspired flavors:
- Strawberry Shortcake (LTO): A summery treat likely featuring a soft cookie base with strawberry frosting and cake-like elements.
- S’mores Brownie (LTO): A rich brownie cookie with marshmallow and chocolate, evoking campfire nostalgia.
- Cornbread Cookie: A unique, savory-sweet cookie with a cornbread-inspired texture and flavor.
- Patriotic M&M’s Cookie: A festive cookie with red, white, and blue M&M’s, perfect for July 4th celebrations.
- Caramel Apple Cookie: A sweet-tart cookie combining caramel and apple flavors.
- Patriotic Birthday Cake Cookie: A celebratory cookie with vibrant frosting and sprinkles.
- Semi-Sweet Chocolate Chunk Cookie: A classic, rich cookie packed with chocolate chunks.
Week of July 7–12, 2025
- Cookie Butter Cheesecake (LTO): A decadent cookie with a creamy cheesecake layer and cookie butter flavor.
- Hawaiian Pie (LTO): A tropical-inspired cookie, possibly with pineapple and coconut notes.
- Raspberry Cupcake Cookie: A sweet cookie with raspberry frosting, mimicking a cupcake.
- Molten Lava Cookie: A warm, gooey chocolate cookie with a molten center.
- Sugar Shark Cookie: A playful, possibly shark-themed sugar cookie with vibrant frosting.
- Brookie Cookie: A hybrid of brownie and cookie, offering a chocolatey delight.
- Milk Chocolate Chip Cookie: Crumbl’s signature thick, soft cookie with melty chocolate chips.
Week of July 14–19, 2025
- Sea Salt Toffee Skillet Cookie: A warm, skillet-style cookie with toffee bits and a hint of sea salt.
- Cookies & Cream Cheesecake (LTO): A chilled cookie with a cookies-and-cream crust and cheesecake topping.
- Churro Cookie: A cinnamon-sugar cookie inspired by the classic churro.
- Chocolate Cake Batter Cookie: A rich cookie with cake batter flavor and chocolate elements.
- Blue Raspberry Cookie ft. Icee: A refreshing, fruity cookie with a nod to the iconic Icee drink.
- Blueberry Muffin Cookie: A soft cookie mimicking the flavor of a blueberry muffin.
- Semi-Sweet Chocolate Chunk: A returning classic with deep chocolate flavor.
Week of July 21–26, 2025
- Chocolate Peanut Butter Cheesecake (LTO): A luxurious cookie with peanut butter and chocolate cheesecake layers.
- North Carolina Lemon Pie (LTO): A tangy lemon cookie with a pie-inspired crust and frosting.
- Cinnamon Crunch Cookie: A warm, spiced cookie with a crunchy texture.
- Cookies & Cream Cookie: A fan-favorite with cookies-and-cream pieces and frosting.
- Caramel Shortbread ft Twix Cookie: A buttery shortbread cookie with caramel and Twix pieces.
- Nilla Bean Cupcake Cookie: A vanilla-forward cookie with cupcake-inspired frosting.
- Milk Chocolate Chip Cookie: The ever-popular classic.
Week of July 28 – August 2, 2025
- Strawberry Chocolate Cheesecake: A strawberry-infused cookie with a chocolate cheesecake topping.
- Cookies & Cream Tres Leches: A cookie inspired by the classic tres leches cake with cookies-and-cream elements.
- Snickerdoodle Skillet Cookie: A warm, cinnamon-sugar cookie baked in a skillet style.
- Lemon Bar Cookie: A zesty cookie with lemon curd and a buttery base.
- Peanut Butter Crisp Cookie ft Butterfinger: A crunchy peanut butter cookie with Butterfinger pieces.
- Cake Batter Cookie: A sweet, cake-like cookie with festive frosting.
- Semi-Sweet Chocolate Chunk Cookie: A consistent favorite with rich chocolate chunks.
| Week | Flavors |
|---|---|
| June 30 – July 5 | Strawberry Shortcake (LTO), S’mores Brownie (LTO), Cornbread Cookie, Patriotic M&M’s Cookie, Caramel Apple Cookie, Patriotic Birthday Cake Cookie, Semi-Sweet Chocolate Chunk Cookie |
| July 7–12 | Cookie Butter Cheesecake (LTO), Hawaiian Pie (LTO), Raspberry Cupcake Cookie, Molten Lava Cookie, Sugar Shark Cookie, Brookie Cookie, Milk Chocolate Chip Cookie |
| July 14–19 | Sea Salt Toffee Skillet Cookie, Cookies & Cream Cheesecake (LTO), Churro Cookie, Chocolate Cake Batter Cookie, Blue Raspberry Cookie ft. Icee, Blueberry Muffin Cookie, Semi-Sweet Chocolate Chunk |
| July 21–26 | Chocolate Peanut Butter Cheesecake (LTO), North Carolina Lemon Pie (LTO), Cinnamon Crunch Cookie, Cookies & Cream Cookie, Caramel Shortbread ft Twix Cookie, Nilla Bean Cupcake Cookie, Milk Chocolate Chip Cookie |
| July 28 – August 2 | Strawberry Chocolate Cheesecake, Cookies & Cream Tres Leches, Snickerdoodle Skillet Cookie, Lemon Bar Cookie, Peanut Butter Crisp Cookie ft Butterfinger, Cake Batter Cookie, Semi-Sweet Chocolate Chunk Cookie |
Trends and Themes in July 2025 Flavors
- Patriotic Flavors: The week of June 30 – July 5 features cookies like Patriotic M&M’s and Patriotic Birthday Cake, aligning with Independence Day celebrations. These cookies likely incorporate red, white, and blue elements to evoke national pride.
- Summer Vibes: Flavors such as Hawaiian Pie, Blue Raspberry Cookie ft. Icee, and Lemon Bar highlight summer’s refreshing and fruity profiles, perfect for warm weather.
- Dessert-Inspired Creations: Many cookies, including S’mores Brownie, Cookie Butter Cheesecake, and Cookies & Cream Tres Leches, draw inspiration from classic desserts, offering indulgent twists on familiar treats.
- Limited Time Offers (LTO): Each week includes one or two LTO flavors, which are often more experimental and luxurious, such as Chocolate Peanut Butter Cheesecake and North Carolina Lemon Pie.
- Classic Staples: The Milk Chocolate Chip and Semi-Sweet Chocolate Chunk cookies appear frequently, providing consistency for fans of Crumbl’s core offerings.
How Crumbl Manages Its Flavor Rotation
Crumbl’s weekly flavor rotation is a cornerstone of its brand. New flavors are announced every Sunday at 8:00 PM EST on social media platforms, including Instagram, Facebook, and X, and are available in stores starting Monday morning (Crumbl Cookies Week Menu). The company’s strategy keeps customers engaged by offering a mix of fan-favorite classics, seasonal specialties, and innovative creations. Spoilers, while exciting, can sometimes prompt Crumbl to alter the lineup to maintain surprise, as noted by co-founder Sawyer Hemsley (Crumbl Spoilers June 2025).
Staying Updated on Crumbl Flavors
- Following Social Media: Crumbl posts weekly flavor announcements on Instagram, Facebook, and X (Crumbl Cookies Facebook).
- Using the Crumbl App: The app provides real-time updates, order placement, and rewards tracking (Crumbl App).
- Checking Fan Sites: Websites like Crumbl Cookie Flavors and Reddit’s r/CrumblCookies community often share spoilers and discussions (Reddit CrumblCookies).
- Visiting the Official Website: The Crumbl website lists the current week’s flavors and store locations (Crumbl Cookies).
FAQs
- How often do Crumbl Cookies change their flavors?Crumbl Cookies changes its flavors weekly. New flavors are announced every Sunday evening at 8:00 PM EST on their social media platforms and are available in stores starting Monday morning.
- Where can I find the weekly flavor lineup?The weekly flavor lineup is available on Crumbl Cookies’ official social media accounts (Instagram, Facebook, X) on Sunday evenings. The current week’s flavors are also listed on their official website and app.
- Can I request a specific flavor?Crumbl Cookies does not typically accept flavor requests, as their menu is pre-planned. However, they may bring back popular flavors based on customer demand, especially for seasonal or fan-favorite cookies.
- Are the flavors available nationwide?Yes, the weekly flavor lineup is consistent across all Crumbl Cookies locations nationwide. Some stores may offer additional local flavors, particularly for Silver Rewards members who can vote for specialty flavors (Crumbl Rewards).
- How can I stay updated on new flavors?Follow Crumbl Cookies on their social media platforms, subscribe to their newsletter (if available), or download their app for notifications about new flavors and promotions.
- What is the most popular flavor at Crumbl Cookies?Popularity varies, but fan-favorite flavors include Milk Chocolate Chip, Semi-Sweet Chocolate Chunk, and seasonal offerings like Pumpkin Pie or Peppermint Bark. Social media trends and customer reviews on platforms like Reddit can provide insights into current favorites.
Conclusion
Crumbl Cookies’ July 2025 flavor lineup promises a delightful array of cookies that celebrate summer, Independence Day, and indulgent desserts. From patriotic treats like the Patriotic M&M’s Cookie to tropical delights like Hawaiian Pie, there’s something for every palate. The weekly rotation, combined with the excitement of spoilers, keeps Crumbl fans engaged and eager to try new flavors. Whether you’re a longtime fan or a first-time customer, July 2025 is shaping up to be a delicious month at Crumbl. Visit your local store, order through the app, or follow Crumbl’s social media to join the cookie craze!